Retail Media
Urban Shopper Network
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Pricing on request
- Every basket carries a maximum of 4 posters.
- Stores index highly against ABC1, cash rich, time poor customers.
- Bias towards quality customer.
- Urban store locations attract opinion formers and 'early adopters'.
- Option to book solusvoice in-store.
- Huge visual impact in-store, each shopper becomes a walking advert.
- High visibility for the duration of the shopping visit.
- Prompts recall of brand building activity in the retail environment.
- Converts this recall to sales.
- Category exclusive.
- Perceived retailer endorsement.
- Baskets are uniform across all retailers.
- Captures both the POS and point of purchase.
Reasons to use Redbus Urban Shopper Network
Targeted media:
- High street urban shoppers
- In store, with money, ready to purchase
- Access to 'cash rich, time poor'
- Near where people either live or work
Large audience:
- 21m people in Redbusnetwork stores Per 4 weeks
- National coverage in major conurbations, especially London and South East
At point of purchase decision:
- Recency
- 75% of purchase decisions made in store
- High proportion of impulse purchases
- Call to action in right environment
Effective:
- Exclusive/high 'share of voice' in store - very little 'clutter'
- Direct sales impact
- Brand awareness - part of holistic campaign
- Value of retailer endorsement
Accountable:
- Proof of posting
- Sales impact/ROI
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