Redbus Outdoor Germany
Redbus Outdoor GmbH is the German subsidiary of Redbus Outdoor Ltd. In London – the leading European In-Store Media Provider. The company is located in Frankfurt am Main.
Redbus Outdoor is the sole provider of a complete retail media portfolio in Germany. Thus Redbus is providing all relevant retail media as “one-stop-shop”.
Retail media users are mostly brands in all product categories listed at retailer channels (FMCG/Non FMCG). But also Image advertising for other offers from service companies (banking, insurances, touristic, telecommunication, energy, etc.) as well as offers out of the entertainment area (TV – sender/programs, cinema, etc.) are regularly advertised via retail media.
Retail Media are used in diverse supermarkets/hypermarkets and are exclusively marketed and operated by Redbus as a media provider independent from the respective retail company.
Retail Media are standardised and therefore those are planable and bookable regarding a optimised media mix. Thus retail media have a classical character. Since those media are used at the most important place of Communication – at the Point Of Purchase (POP), the place of the ultimate buying decision – they are esteemed as the “completion of classical communication”.
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