Retail Media Portfolio
Retail Media is advertising „just-in-time“…
Advertising on trolley frames – also referred as “mobile posters”, “trolleymedia”, trolley advertising
- Approx. 45 – 50 minutes dwell time
- Multiple contacts
- High reach
…and completes classical advertising at the POP (Point Of Purchase)
“handle-barmedia” enables advertising campaigns on the trolley handles
- Highly visible
- Reaches 100% of all shoppers
- Advertising contact from entrance to check out
- Up to 50 minutes dwell time and permanent contact
Retail Media enables the “last reminder”…
Advertising on baskets - also referred as “basketmedia”,- is already used intensively and successful in England.
- Target group advertising (Quick-Shopper/Convenience Shopper
- Multiple contacts
- Ideal for impulse articles and articles of daily demand
- Buyer becomes a advertising media
… and gets attention when willingness has reached highest level.
Advertising on next-customer bars (till dividers) - also referred as “countermedia” – particularly fits perfectly for all products placed at the cash zone but also for image advertising of all kind of service offers (banking, credit cards, touristic, magazines, energy provider, telecommunication, etc.
- Highly visible
- Reaches 100% of all customers
- Average dwell time at counter 3 – 6 minutes
- Multiple contacts
Retail Media involves customer, motivates and aktivates the „Shopper“
Advertising on floorgraphics – also referred as “floormedia” – was the strongest developing retail media during the last two years.
- Directly in front of product placement in shelf or at the entrance
- Strong impact
- Enlarges the visual product presence in shelf
- Qualitative, strategic communication
- High creative range (leeway) – 3D design
- Last reminder
- Involving, motivating and activating
Campaign periods 2006
Periods / time interval
13 campaign periods per year each 4 weeks
(variations of the campaign periods subject to availability and against price premium)
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