Retailer Facts
Wal*Mart offers one-stop-shopping with discount prices. The assortment of goods varies from food, electronics, entertainment electronics, Baby-and child products, textiles, clothing, cosmetics, body care and other hygiene products, household articles, sport and leisure, gardening tools, etc. Wal*Mart also offers across all categories a private label brand like “Smartprice” and “Great Value” particularly in food but also in cosmetics and body care under the private label brand “Equate”.
| Market Share |
10.6 % (all hypermarkets >5,000 sqm) |
| Food Share |
55% |
| Average selling space |
7,965 sqm (more than 20 Stores >10,000 sqm) |
| Stores (Germany) |
88 evenly spread throughout Germany |
| Customers (Sales slip) per day |
>350,000 |
| Visitors (incl. escort) per day |
>570,000 |
| Household net reach (per month) |
8.5% |
|
